🧭 PRODUCT MANAGER (M/F)

The Product Manager (PM) is responsible for the success of a digital product: they identify user problems worth solving (discovery), define the strategy and roadmap, and lead the delivery of high-impact solutions (delivery) in collaboration with the design and engineering teams.

🎯 Tasks

• Define the product vision and strategy in alignment with business objectives.
• Conduct ongoing discovery: user interviews, data analysis, and issue prioritization.
• Develop and oversee the roadmap (focusing on outcomes rather than features).
• Managing Delivery with Squads: Specifications, Trade-offs, and Launches.
• Measuring Impact: Product Metrics, Experimentation, Iteration.
• Align stakeholders: management, sales, marketing, and support.

🛠️ Skills & Tools 2026

• Product frameworks: continuous discovery, OKRs, North Star Metric, opportunity trees.
• Data: Amplitude, Mixpanel, basic SQL, A/B testing.
• Tools: Linear, Jira, Notion, Figma (reading), AI tools for synthesis and analysis.
• Sufficient technical understanding to liaise with engineers.
• Communication and Leadership Without Hierarchical Authority.

💰 2026 Salaries (as reported in France)

• Junior PM / Associate: 42–50 k€
• Confirmed PM: 50–68 k€
• Senior PM / Lead PM: 68–90 k€ and up (Head of Product: 90–130 k€)
• Freelance: Average daily rate of 500–850 €.

🔍 Not to be confused with

The Product Owner (a Scrum role focused on the backlog and delivery) and the Project Manager (project management, no product responsibility). The PM is responsible for the “why” and the “what.”

❓ Frequently Asked Questions

Is a technical background required? Not necessarily, but a solid understanding of technology is essential for building credibility with the teams and ensuring high-quality decision-making.

How many PMs per team? The standard is one PM per squad of 5 to 8 engineers, working in tandem with a Product Designer.

📈 Trends

Senior PM, Lead PM / Group PM, Head of Product, CPO.