🌱 GROWTH HACKER (M/F)

The Growth Manager (or Growth Hacker) drives the growth of a product or company through rapid experimentation: acquisition, activation, retention, and revenue (the AARRR framework). They combine marketing, data, and automation to identify and scale the strategies that work.

🎯 Tasks

• Design and conduct growth experiments (test & learn, A/B tests).
• Manage customer acquisition channels: SEO, paid advertising (Google, Meta, LinkedIn), outbound marketing, content, and partnerships.
• Optimizing the funnel: landing pages, onboarding, conversion, retention.
• Automate: CRM sequences, data enrichment, scoring, and workflows.
• Measure and analyze: dashboards, attribution, unit economics.

🛠️ Skills & Tools 2026

• Data: GA4, Amplitude/Mixpanel, basic SQL, attribution.
• CRM & automation: HubSpot, lemlist, Clay, Zapier/Make, n8n.
• Acquisition: SEO—and now GEO (being cited by ChatGPT, Perplexity, and other AIs)—, Google Ads, Meta Ads, LinkedIn.
• Generative AI: content creation, personalization, automation agents — now central to the industry.
• Copywriting, no-code, product culture.

💰 2026 Salaries (as reported in France)

• Junior: 38–45 k€
• Confirmed: 45–60 k€
• Senior / Head of Growth: 60–85 k€ and up (often with a bonus)
• Freelance: Average daily rate of 400–700 €.

🔍 Not to be confused with

The traditional marketing manager (media plans and brand awareness): Growth is defined by measured experimentation, a focus on the entire funnel, and automation.

❓ Frequently Asked Questions

Does growth equal paid acquisition? No: the best professionals work across the entire funnel, including retention—that’s often where sustainable growth lies.

Marketing profile or tech profile? Both exist; in 2026, the ability to work with data and automate processes using AI will be the deciding factor among candidates.

📈 Trends

Head of Growth, VP of Marketing, CMO, entrepreneurship.